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Applewood Independent becomes part of AFH Financial Group Limited

By Applewood Independent

 

Applewood Independent becomes part of AFH Financial Group Limited

Nantwich based financial advice firm Applewood Independent has announced it has become part of AFH Financial Group Limited, one of the UK’s largest independent financial advice companies.

Since it launched in 1998, Applewood Independent has been an integral part of the Nantwich community. Readers may have seen the Applewood name through their sponsorship of some of the town’s major sporting clubs, including Nantwich Town Football Club and Crewe & Nantwich Rugby Club.

It offers its clients a range of financial services, including investments, pensions, inheritance tax and protection.

Delivering the same great service

David Pritchard, Applewood’s Managing Director, said: “For over 25 years, we’ve grown Applewood Independent into the business it is today, and have been looking for a way to enable myself and my wife, Kay, to slow down and enjoy retirement, whilst still being able to deliver the same great service that we have always striven to provide to our clients.

“We have carefully researched the market and the options available for us to do this, and truly believe that in AFH, we have found a company that matches our values and culture, which is to always advise in our clients’ best interests.

“Despite the change, it is very much business as usual. We will continue to operate from our Nantwich offices and provide the same high level of service that our clients have come to expect from us.”

AFH, based in Bromsgrove, Worcestershire, looks after more than £8 billion of client assets, and David explained that joining a much larger business will bring advantages to clients, such as accessing a wider range of services and resources, lower charges and less paperwork.

AFH Wealth Management Nantwich

Applewood Independent will shortly rebrand as AFH Wealth Management Nantwich. The directors of the business will continue as a subsidiary of AFH and will be leading the integration along with the existing Applewood team. David’s son Alex will stay in a permanent position to keep driving the business forward.

Alan Hudson, Chief Executive Officer at AFH, added: “We grow our business through the acquisition of businesses whose ethos fits with our values. We’re delighted that Applewood Independent has joined AFH, and their commitment to providing their clients with holistic financial advice that is in the best interests will help both AFH and Applewood go from strength to strength.”

David also wanted to express his thanks to accountancy firm Afford Bond, assisted by Peter O’Malley and his team, and solicitors DTM Legal LLP, assisted by Edward Barnes and his team, for their support during the acquisition.